Unfortunately, a lot of companies in this industry have created the perception that ethical sales is an oxymoron. Everyone has heard of or been part of a demonstration where a salesperson has entered someone’s home and refused to leave until they signed on the dotted line.
In fact, this happened to us, about 15 years ago. Many of our customers have come to us after being pushed into a rash decision by a salesperson, some of them having paid over three to four times the market value of their system, just because the salesperson was *that* -good- pushy.
When it happened to us, we decided to do some more research. We went into our local shops to see what was available, and the first question we were asked (repeatedly) was “What’s your budget?’
We knew that felt uncomfortable, but we couldn’t quite put our finger on it. Luckily, the more we learnt (via the internet and calling a few of the softener companies themselves), we figured out that it wasn’t just about the budget. In fact, the most important thing was knowing what our water problem was before even thinking about purchasing a water treatment system.
The companies asking us ‘What’s your budget?’ would simply estimate our water hardness or our water needs and find something within the requested price range, whether that unit was right for us or not.
We also realized that when we asked technical questions they were either brushed off, or answered with little real information. It became easy to assess their level of real knowledge about the process and the industry.
Eventually, we ended up going with a NorthStar water softener. But that wasn’t all we got out of the experience – we felt like we had found an industry where we could make a difference simply by being honest, ethical, and knowledgeable.
We opened Waterelated 13 years ago in 2001, and we became determined to learn as much as we could so that we could help our customers make the best possible decision for themselves – one they would be happy with for years to come. It’s a strategy that has (fortunately) worked for us, and we’re glad to be able to say that our customers really value it. It’s all about the win-win!
Chlorine is a known cause of fatigue. Because chlorine has been found to have an effect on serotonin levels, a chlorine-free shower means you’ll have more energy to get your day moving in the right direction.
Save your skin
Chlorine is known to be drying. Showering chlorine-free means your skin and hair will be softer and smoother. Plus, reduced hair loss is always a bonus! In the news: “Chlorinated water can destroy polyunsaturated fatty acids and vitamin E in the body while generating toxins capable of free radical damage (oxidation). This might explain why supplementation of the diet with essential fatty acids like flax seed oil, evening primrose oil, borage oil and antioxidants like vitamin E, selenium and others helps so many cases of eczema and dry skin.”
Inhaling chlorine can have just as much of a negative effect as through ingestion and skin absorption. Chlorine has been found to aggravate asthma, and especially so in the case of children who tend to spend a significant amount of time in chlorinated swimming pools.
Spend less money
Without the chlorine in your bathing water, your body’s natural moisturizers will be able to do their job – meaning less money is spent on lotions and moisturizers.
Reduce your risk of cancer
Because chlorine is a carcinogen, bathing in chlorinated water will only increase your risk of cancer. In particular, chlorinated water has been linked to the occurrence of bladder and intestinal cancers. The greatest risk was found to be present in those who had been consuming chlorinated water for 35 years or longer. In Ontario alone, chlorinated water could be causing more than 500 cases of cancer and about 140 deaths each year, according to a study published by Health Canada.
THMs are trihalomethanes, chemical compounds that are created when chlorine is added to the water. The chlorine reacts with organic matter in the water to create VOCs (volatile organic compounds) and THMs (trihalomethanes).
Why is chlorine added to the water?
The city adds chlorine to the water supply to ensure that any bacteria that may be present are killed and the water is *safe* for consumption.
What effect can THMs have on my health?
Studies have shown that exposure/intake of THMs over time lead to a higher risk of bladder and colon cancer. It is especially recommended that pregnant women consider their intake and exposure to THMs, because they have been found to be a contributing factor to birth outcomes, such as miscarriage, birth defects, and low birth weight.
Can THMs only affect me through my drinking water?
No. THMs can be absorbed by the skin when bathing/washing in untreated city water, or be inhaled during regular water-related activities, such as washing dishes.
How can I avoid my exposure to THMs?
You can install a water filter designed to remove THMs from the water – you will be able to tell if it is indicated on the filter that it meets NSF Standard 53. To increase your protection from contaminants in the water, installing a reverse osmosis drinking water system is always recommended.
Winter is upon us! The season of holidays, gift-giving, skiing, and… dry skin. But worry not, we have 5 handy tips you can use to combat the effects of harsh winter weather.
Sprite Hi-Output shower filter
Chlorine is one of the biggest culprits when it comes to dry skin. Not only is it a known carcinogen, but we are exposed to it everyday in our tap water. When we shower, our pores open up and our bodies absorb much more chlorine than one would simply by drinking the water.
How can you avoid it? Using a shower filter designed to remove chlorine is the perfect solution – affordable and easy to install.
Our top pick: The Sprite Hi-Output Shower Filter. Contains a reversible filter cartridge containing Sprite’s patented Chlorgon media which works even with hot water.
Use a humidifier
HeavenFresh HF707 Ultrasonic Digital Humidifer
Humidifiers have a lot of benefits, especially in the winter. They allow for easier breathing, a reduced risk of colds, air that feels warmer, and most importantly, your skin won’t be as dry.
Opt for an ultrasonic humidifier that releases the moisture into the air in the form of an extremely fine mist (about 1 micrometer in diameter) that is quickly absorbed into the air flow. Use soft or purified water (like reverse osmosis or distilled) to keep your humidifier free from mineral build-up.
Fun fact: A humidifier helps avoid the mini-shocks you get from static electricity.
Our top pick: The HeavenFresh HF707 Digital Ultrasonic Humidifier with negative ions. Runs up to 7 nights without a refill, stays virtually silent, and has variable spray control making it great for small and large areas.
Moisturize, moisturize, moisturize
Jergens® Ultra Healing® Extra Dry Skin Moisturizer
Choosing a good moisturizer for the winter time is important, even if you have oily skin. Be sure to pick one with vitamins C and E, to soothe, protect, and nourish your skin. Exfoliate too – it’s a myth that exfoliating in winter creates dryness. Sloughing off the dry skin actually helps new moisture-rich cells break through – just make sure you moisturize thoroughly to build up the weakened skin barrier.
Our top pick: Jergens Ultra Healing Extra Dry Skin Moisturizer
Avoid hot showers
We know, hot showers are ah-mazing, especially when you’ve been out in the cold. But when taken frequently and for long periods of time, hot showers tend to break down the special proteins and lipids that form a protective barrier to lock in moisture. If you absolutely can’t resist, try for a shorter shower – less than ten minutes is ideal.
Experience soft water
EcoWater ERR 3500 Water Softener/Refiner
The hard minerals in your tap water react with the soaps (which are alkaline) and remove the protective oils that your skin produces naturally. This can not only result in dry and tight skin, but also eventually lead to a rash.
Our top pick: The EcoWater ERR 3500 not only softens the water, but contains a carbon media that also removes the chlorine – for your whole house.
Excerpt taken from Consumer Reports Magazine, February 2012
Hard water contains calcium, magnesium, and other dissolved minerals. The water is safe to drink, but it can leave a residue on showers and dishes, and deposits inside appliances that use hot water. Over time, that buildup can affect performance and efficiency.
Hard water can quickly clog a point-of-use filter, so you’ll need to use a whole-house water softener. Ion exchange systems, the most common, work by replacing water-hardening minerals with soft sodium ions…Even if your water is very hard, the amount of sodium left behind in softened water should be low. But if you’re concerned, consider choosing a system that uses potassium chloride. They’re usually just as effective at softening water, though potassium chloride costs several times more than sodium chloride to replenish.
**Questions? Give us a call at (416) 491-9945 (North York) and we’ll be happy to help! 🙂